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Privacy Policy

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1. General Information

This privacy policy explains what happens to your personal data when you visit our website. Personal data includes any data that can personally identify you.

To keep this policy concise, we may refer via links to external sources. If any link fails, please notify us so we can correct it.

You can save or print this privacy policy at any time.

2. Responsible Entity for Data Processing

Ontrend UG (haftungsbeschränkt)
Bahnhofstraße 35, 85386 Eching, Germany
Email: info@ontrend.com
Managing Director: Martin Alexander Konorza

3. Scope of Data Processing

We process personal data only to the extent necessary for the functionality of our website, services, and content.

Processing generally occurs only with your consent, unless legal exceptions apply (e.g., contract execution, legal obligations).

We transmit your data to third parties only when necessary for contract fulfillment, such as payment processors and shipping companies. Data is never shared for advertising purposes without your express consent.

4. Legal Basis for Data Processing

  • Art. 6(1)(a) GDPR – Consent

  • Art. 6(1)(b) GDPR – Contract performance or pre-contractual measures

  • Art. 6(1)(c) GDPR – Legal obligation

  • Art. 6(1)(d) GDPR – Vital interests

  • Art. 6(1)(f) GDPR – Legitimate interests (e.g. site security)

5. Data Retention

We store personal data only as long as necessary for the purposes stated. Data is deleted when the purpose no longer applies, or when required by EU/national laws.

6. No Automated Decision-Making

We do not use personal data for automated decision-making or profiling.

7. No Obligation to Provide Data

You are generally not required to provide personal data to use our services. However, some features (e.g. ordering products) require personal data input.

8. Legal Obligations to Disclose

We may be legally required to disclose personal data to authorities under Article 6(1)(c) GDPR.

9. SSL/TLS Encryption

We use SSL/TLS encryption to protect data transmission, especially during checkout or contact form submissions. Encrypted connections are marked with "https://" and a lock icon in your browser.

10. Use of Wix Platform

Our website is hosted on Wix.com Ltd., Tel Aviv, Israel.
Wix processes data in compliance with the GDPR, with servers in the EU, Israel, and the USA under standard contractual clauses.

11. Cookies

We use cookies to enable core functionality and improve user experience.

  • Essential cookies are necessary for site operation.

  • Analytics and marketing cookies are used only with your consent.

You can adjust cookie settings in your browser or via our cookie banner.

12. Contact Form & Email Inquiries

If you contact us via form or email, we store your details (name, email, message) for processing your inquiry. We do not share this data without consent.

Legal basis:

  • Art. 6(1)(b) (contract/pre-contract)

  • Art. 6(1)(f) (legitimate interest in responding to inquiries)

13. Your Rights (GDPR)

You have the right to:

  • Access (Art. 15 GDPR)

  • Rectify incorrect data (Art. 16)

  • Delete data (Art. 17)

  • Restrict processing (Art. 18)

  • Data portability (Art. 20)

  • Object to processing (Art. 21)

  • Withdraw consent at any time (Art. 7(3))

  • Lodge a complaint with a supervisory authority, e.g.:
    Bayerisches Landesamt für Datenschutzaufsicht (BayLDA)
    Promenade 18, 91522 Ansbach, Germany
    Email: poststelle@lda.bayern.de

14. Social Media

We maintain pages on platforms like Instagram and Facebook. When you visit these pages, the platform operator processes your data. We have joint responsibility with Meta Platforms Ireland Ltd. for Facebook/Instagram pages under Article 26 GDPR.

For more info on data processing and rights, see:

15. Newsletter

You can subscribe to our newsletter by providing your email address. Consent is obtained during registration.

Legal basis:

  • Art. 6(1)(a) for consent

  • Art. 6(1)(f) for marketing similar products to customers

You may unsubscribe at any time via the link in the email or by contacting us.

16. Payment Data & Orders

To complete orders, we collect and process necessary personal data (name, address, payment info). This data is passed to our payment provider and logistics services for contract fulfillment.

Legal basis:

  • Art. 6(1)(b) GDPR

17. Analytics & Marketing Tools

We use services such as:

  • Google Analytics – Website usage analysis

  • Meta Pixel – Conversion tracking for ads

  • Klaviyo – Newsletter tracking and segmentation

  • Wix Analytics – Order behavior (only if connected via Wix apps)

These services may transfer data to the USA under standard contractual clauses. You can revoke tracking consent anytime via our cookie settings.

18. Updates to This Policy

We regularly review this policy for legal or technical updates. The latest version will always be available at www.ontrend.shop/privacy-policy.

Last updated: August 2025

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